@antipop20 said:

Is there such a problem without an actual logo involved? All I see is the same font being used which makes me question if that has been trademarked as their own. If not, I don't see enough of an infringement here to sue over. If that is their font, I'm not sure how to get out of this lawsuit. Any thoughts?

Yes. A trademark is the word or a graphic "mark", which includes a distinctive font like Firestone. It doesn't have to be a "logo". The word "Firestone" is rendered in a distinctive font and something in that same font like "Flintstone" might be confusingly similar to consumers. Or it could "dilute" the value of the Firestone trademark by allowing many "knockoffs" to use similar looking logos.

Another factor is whether the trademark is for the same class of goods. As long as HP Hood is sticking to dairy products, T shirts and hats with a Hood logo or patch mignt not be infringing.

The two blog articles mentioned above by Lara Pearson, especially the one going through the Tahoe shakedown merch is a good introduction to the ins and outs of trademarks. Her blog article on Nike beating up the Jesuits over "Just Jesu it" is also an eye opener.